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Affordable Website Design.ca offers businesses affordable website optimization services and provides free basic on page optimization service to new clients. For a website to achieve good rankings, search engine optimization is necessary.

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Website Optimization Service - Increase Page Rank on Google

Do you rank #1 on Google, or did one of your competitors beat you to the punch line?

Having a website on the internet is not complicated and it’s fairly cheap for small business owners depending on the amount of web pages you need, but ranking on page one of Google, Yahoo or/and Msn is another story. Most businesses that ranks on page one of Google are very serious competitors. No doubt, that some of the website owners on page one of Google experienced ranking on that back pages and noticed that traffic was just not happening, to increase business revenue.

Organic search engine optimization to be exact is a very serious business that will drive traffic to your site, which you would not have otherwise.

Note!

There is even a difference in traffic from ranking lower on page one, to ranking higher on the page. It was proven through research that most people searching the internet don’t get past page one and a very small percentage in the single digit, will search not much further than page two and three.

Having said that, a website that is reasonably optimized will obtain traffic form long tail keywords, which is a bit of a relief for many website owners that choose not to optimize their website. Although, the latter cannot be compared to a properly optimized website that will get thousands of unique visitors a month.

On Page Optimization

On page optimization starts with keyword research using one of the few keyword tools available on the internet. Although, be aware that keyword tools fetch data form different sources, therefore you should know where the get their data. Also, from one another they are not accurate and therefore, the research must be combine with more market research and experience helps a lot. Keyword research is necessary to take the guessing out of this serious web page optimization game.

Because it’s your business, you might think that you know the proper keywords to use, but do people actually type those keywords in their browsers to find your business on the internet. Without the research, you might be optimizing your website for keywords that are not popular at all. Now, I would say that is a good reason to do a proper keyword research. A keyword can be one word, a two-word phrase, or a three-word phrase to long tail keywords with four, five and more words.

How do keywords become popular?

• Whether you use Internet Explorer, Firefox, Chrome or any other browsers, every time you type a word in the search box, search engines collects that data and that’s how keywords are born.
  
  
• The amount of time these keywords are collected creates a volume list and that's how we know how many times they were used. In other words, how many times a certain keyword was uses to search for... last month.
  
  
• The amount of times these keywords are used to optimize websites creates another volume list of low competition keywords to high competition keyword and that’s how we know, which keywords are best to optimize a website.

Meta Tags

Meta Tags are part of the on page optimization, but they are not as popular as they use to be with some search engines.

Title Tag

Let’s start with the title tag, which is at the top left of most browsers, is the most important tag. The Meta Title Tag is the first tag that search engines reads on your website. That’s where you want to insert your popular keywords.

The Description Tag

This Meta Tag is the second important tag, which is the description that you read when you land on a search result page, whether be it, Google, Yahoo, Bing or any other search engines. If this tag is set, it might force search engines to use that description, so make it a good one. Often that description is bypass for a better choice of words often called a snippet, that search engines found on the web page itself.

The Alternate Tag

This Tag is set for photos, videos and graphics. This tag is still useful when it comes to Google image search or video search.

Note:

Having talked about all of the above meta tags the most important in the success of your website is
“ORIGINAL AND RELEVANT WEBSITE CONTENT.”

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